Real Time Farms’ Team Meeting (with food!)

This week the team (we’ve expanded – check it out here!) was joined by Kelly and Marty (second from the left and far right) to discuss an exciting project in the works for Real Time Farms (oh the suspense! stay tuned for more details soon….).

While we met, we feasted on a tasty frittata packed with delicious ingredients from local farms (plus a little bit of salsa and cheese):

If you’ve never made a frittata, you should give it a try! One of my favorites is this one from 101 Cookbooks, but frittatas can be easily adapted to whatever produce is seasonally available and sounds good to you. And everyone thinks better with a full happy stomach!

Locally yours,

Lindsay-Jean

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sending to share@realtimefarms.com: now with autotagging!

Sending in a photo to share@realtimefarms.com is the easiest way to capture the action while at a farmers market, even automatically posting to the correct market if your phone has gps.  Starting this morning, you can now include the names of vegetables and other items in your email in a special format (e.g “.kale.mustard greens. horseradish”) that will automatically get parsed and added to your post.

In the past week, Cara and I have visited quite a few markets, and I have done most of my posting from my android smartphone. My workflow started out as:

  • take a picture
  • attach it to an email
  • put the name of the farm in the subject
  • put some notes of the items in the photo in the body
  • send the email to share@realtimefarms.com

This worked pretty well.  Since my phone has gps, the photos included gps information in their exif tags.  Using this information, Real Time Farms automatically tags the post sent in by email with the closest farmers market.  This means users of the site could see my photos as soon as I sent them in.  I would also include some notes in the subject and body of the email to remind myself and others what the photo was of. These show up as ‘notes from email’ in the tagging page.

These notes help myself and others choose the right farm and vegetables for the post. This proved so useful that I started sending in almost all of my photos this way; the extra note made it much easier to remember.

After doing this for a couple of markets, I realized this tagging from the email note should be as automated as possible.  Inspired by the tag parsing of sites like evernote and tumblr, I’m happy to announce that Real Time Farms now supports tags in email as well.  Just start any line in the body of your email with a ‘.’ and then separate each tag with a ‘.’ through the rest of the line.  For example, having the line

.kale.radishes.swiss chard.lettuce

somewhere in the body will result in the photo post being tagged with kale, radishes, swiss chard and lettuce automatically.  I chose the ‘.’ delimiter over ‘#’ because it is more accessible on the android soft keyboard, making it easier to type in a list of tags quickly.  Note that a new line must start with a ‘.’ for this to work. With this support for tagging, my workflow is now:

  • take a photo
  • attach the photo to an email
  • in the subject include the name of the farm and rough location if I think it is a new farm (so I can remember when adding a new farm later)
  • in the body, include the names of the vegetables and other items in the format above, “.vegetable name. another item. yet another item”
  • send the photo to share@realtimefarms.com

In the future we would also like to support a format for tagging the farmers market and farm, but thought we’d get this out as soon as possible.  Also note that even if the tags are automatically parsed, the full subject and body will still be displayed as ‘notes from email’ when tagging a photo.

Happy posting!

Karl

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Welcome to Real Time Farms

Nearly six months ago I did what many people would consider crazy: quit my cushy job at Google out in sunny, Silicon Valley and moved home to Ann Arbor Michigan, just in time for winter.  Determined to live near family and to start a new venture close to my heart, I considered many ideas.  The theme that kept arising was connecting people more deeply to their sources of food.  I believe that when people know more about where their food comes from, they are lead naturally towards the choices that are healthiest for themselves and the environment.

To that end, I’m thrilled that Real Time Farms is live today, just in time for the opening weekend of many farmers markets across the country.  It is a live local food guide that not only helps you find farms, markets and stands near you, but also brings you a real time view of what is fresh right now.

Here’s how Real Time Farms works: users post photos from farmers markets and farm stands, and those photos get tagged with the farm, market and items in the photo. These posts are grouped together into a live report and indexed to make it easy to find whatever it is you are looking for.  The end result is that you can visit the site regularly to browse and search for what is fresh near you.

This is also your opportunity to share your enthusiasm for your favorite farms and markets to draw others in.  By simply posting a photo you will help others understand why it is worth their while.  After all, not all mushrooms are created equal.

You can upload photos to the site directly, or email them from your smartphone to share@realtimefarms.com.  You can also help by tagging existing photos with the vegetables and other items you identify in them.

As of today, all of the posts are from markets in the Ann Arbor area.  Start by checking out how it works there, and then change the location and begin posting to get it going in your area.

This is only the beginning; we consider ourselves in the discovery process and look forward to keeping you up to date as we release new features each week driven by your feedback.  Please stay in touch by subscribing to this blog and also:

Karl Rosaen – Founder, Real Time Farms

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